Marketers Discuss The Positive And Negative Impact On Social Media
As the world’s leading professional marketing body, we set the standards that shape the profession, helping marketers and organisations work with consistency, confidence, and credibility. In this article, Dr Leeya Hendricks, Fellow of the Chartered Institute of Marketing, Chartered Marketer and author of ‘The platform playbook’ explains how marketers can lead and accelerate this change. With research from WARC finding that online advertising accounts for slightly more than 58% of total marketing spend—and expectations that online video and social media spend will increase in. For over 100 years, CIM has supported, represented and developed marketers, teams, leaders and the profession. We’re the world’s leading professional marketing body with over 30,000 members. Chancellor Rachel Reeves’ latest announcement sets the tone for the UK economy and introduces measures that will shape how businesses, consumers, and marketers operate in the months ahead.
Hear from Chartered Marketers The breadth of experience and skills acquired during a career as a marketing professional, across marketing disciplines and the simple recording and reflection of them. With marketers increasingly tasked with interpreting and predicting consumer behaviour, keeping a finger on the pulse of changing customer trends and expectations has always been a priority – but. As budgets shrink, marketers will be judged less on activity and more on results. Proving impact won't be a one-off exercise either; it will mean adapting, testing, and improving as things change.
Premium Photo | Negative impact of social media
